breathe life back into your democracy

How we work

• Run Cant-idates to lose spectacularly in gerrymandered districts

• Shine bright lights on power grabs

• Advocate for your state's path to fair maps

• Message in ways that make a difference

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Losing well

Cant-idates have instant credibility with voters. Because Cant-idates aren't trying to win, folks assume they aren't lying to gain votes (because they aren't). That means Cant-idates can carry messages about democracy in a way that no one else can. 

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What we do

Train Cant-idates to be community messengers. 

We don’t just toss people into unwinnable races and call it a day. We train our Cant-idates to be community messengers, equipping them with top-tier skills in:

• Social media

• Communications strategy

• Messaging that resonates

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Message innovation

Democratic messaging sucks. It's inauthentic and sounds like a mishmash of focus grouped words.  We continuously run message tests to identify:

• what works

• who it works for 

• what doesn't work (because pushing boundaries is where progress happens)

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Why we're so great at losing

We have decades of experience in persuasive communication, cognitive psychology, marketing, field operations and fundraising.

There's no magic - just brains, science, and elbow grease.
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Measurable change

We know we've lost well when we see:

• Higher voter turnout.

• More votes for statewide candidates. 

• Political messaging that works (and we can prove it).

• A deep bench of experienced candidates for when we DO have fair maps.​